Target online advertising based on consumers' ability to pay
Payment Behaviour Scoring plays a key role in personalizing digital customer experiences. It also has a clear effect on the profitability of online marketing.
Ad personalization
A consumer's ability to pay and their purchasing choices have a clear connection. High-priced goods and services should be targeted to consumers with a high ability to pay in order to drive more sales.
Remarketing
Segment your remarketing lists based on ability to pay. With Payment Behaviour Scoring, you can define individual pricing offers and marketing messages for populations with different ability to pay.
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