Segment direct marketing audiences using Payment Behaviour Scoring

Payment Behaviour Scoring predicts a consumer's ability to pay, which strongly correlates with the price of goods and services they purchase.

Payment Behaviour Scoring can ba used to segment direct marketing audiences based on ability to pay. You can promote higher-priced products to populations with a higher ability to pay, or reduce costs by eliminating mailings to segments with the least ability to pay.

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Eemil Kraft

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+358 40 450 7777

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